TART Trails, Inc. is hiring a full-time Marketing & Outreach Director. We are looking for a motivated individual with a positive attitude toward recreation and transportation trails to work in our downtown Traverse City office. Become an integral part of this small staff and dedicated board to help improve the quality of life in our community as we build, maintain and promote an integrated network of trails, bikeways, and pedestrian ways in the Traverse region.
The Marketing & Outreach Director is responsible for all aspects of public communications for TART Trails, including brand management, publicity, general outreach, special event planning, web site management, all aspects of public/community relations and media management, and helping the Development Director build relationships with corporate and individual donors. The Marketing & Outreach Director reports to the Executive Director.
Responsibilities
-Provide leadership on all communications, with the goal of capitalizing and managing outreach opportunities to inform and educate the public about TART's mission
- Manage all aspects of TART’s brand and all collateral material
- Develop communication and engagement strategies for the organization, work with staff to implement developed strategies on specific projects and programs
- Cultivate and strengthen media relationships
- Manage internet based communications including development and management of the website, email blasts, and social networking
- Produce press releases and editorials
- Develop and distribute event-related coverage for community events, Board decisions, community successes
- Implement and oversee Special Events, including Tour de Tart, Tails to Trails, etc.
- Be a face of the organization in the community, connecting with donors and prospects to help grow awareness and financial resources
- Support the Board of Directors, Executive Director, and Development Director in all fund raising activities and solicitations
- Manage the year end and May appeals – work with Development Director and staff to coordinate materials
- Assume primary responsibility for implementing development-related special events, including prospecting programs, OctoberFest, appreciation events and related “friend-raiser” functions
- Effectively partner with the Development Director to grow corporate membership and advance individual donor participation by capitalizing on communication efforts
Qualifications
- Enthusiasm for and understanding of TART’s mission and role in the community
- Ability to effectively cultivate key media outlets
- Public relations and high level marketing experience required, with proven track record of being a seasoned professional who is proactive in managing all aspects of media relations
- Excellent oral and written communication skills
- Ability to strategically add value towards the community engagement and community-driven aspects of TART’s mission
- Working knowledge of current and evolving trends in philanthropy
- Ability to function independently
- Ability to empower a team-oriented approach to supporting and managing TART’s communication and marketing functions
- Strong interpersonal and communication skills – ability to connect with a broad cross-section of people
- Strong organizational skills and a disciplined approach to work and problem solving
- Strong computer and presentation skills
- Flexible work schedule as evening and weekend hours will be required
- 5 years experience in non-profit management/development, public relations, sales, marketing, communications or related field
- 4 year bachelor’s degree required in marketing, sales, communications, business/service/program management or related field
Compensation
This is a full-time position with a salary range of $36,000 - $43,000, depending on background and experience. TART Trails, Inc. offers a suite of benefits including health insurance and a flexible work schedule.
Applications
Applications should be made electronically to Deb Westphal, deb@traversetrails.org and include a cover letter and resume. No telephone inquiries, please.
Deadline for applications is Monday, August 1st. Interviews will be scheduled shortly thereafter. We hope to have the position filled in August.
Deb Westphal
TART Trails
PO Box 252
Traverse City, MI 49685
deb@traversetrails.org
About TART Trails, Inc.
Traverse Area Recreation and Transportation Trails, Inc. is a nonprofit organization formed in 1998. TART works to enrich the Traverse area by providing an interconnected network of trails, bikeways and pedestrian ways; and encouraging their use. The TART Trails are a network over 50 miles comprised of four trail systems located in Grand Traverse and Leelanau counties and include the Boardman Lake Trail, Leelanau Trail, TART Trail, Three Mile Trail and Vasa Pathway. It is estimated that the trails serve over 200,000 users annually while preserving valuable community greenspace. TART is working to integrate these trails into the community by advocating for interconnected bike lanes, bike routes and sidewalks, and is also working to extend these trails to connect with a developing regional trails system.